Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
Despite the growing recognition of the critical role of post-sale service on the salesperson-customer relationship, few studies have explored how salesperson service behaviors (SSB) are enhanced through tools such as sales-based customer relationship management (CRM) technology and social media. Usi...
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| Format: | article |
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2017
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| Online Access: | http://hdl.handle.net/10725/11855 https://doi.org/10.1016/j.jbusres.2017.08.021 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/pii/S0148296317302837 |
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