Television Advertising in the Arab World
This article reviews the current status of advertising in the Arab world with special attention given to television advertising. After providing a review of the literature and the status of television advertising, we provide the results of a content analysis dealing with various cultural values used...
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| Other Authors: | , , |
| Format: | article |
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2008
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| Online Access: | http://hdl.handle.net/10725/3877 http://dx.doi.org/10.2501/S0021849908080252 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://www.journalofadvertisingresearch.com/content/48/2/215.abstract |
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