Amazon's approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the U.S. market
The Amazon Dash button is a technological innovation that allows consumers to re-order products at the press of a button. This study aims to test (a) the effects of the relational attributes of retailer's trust and love on the continued interaction with the Dash button, and (b) the effects of c...
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2019
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| Online Access: | http://hdl.handle.net/10725/11334 https://doi.org/10.1016/j.jretconser.2018.11.018 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.sciencedirect.com/science/article/pii/S0969698918300304 |
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