European travelers’ return likelihood and satisfaction with Mediterranean sun-and-sand destinations
Drawing on the literature on visitor satisfaction, return likelihood, and customer segmentation, this study applies a Chi-square Automatic Identification Detector segmentation technique to segment European visitors on their likelihood to revisit selected Mediterranean sun-and-sand destinations. The...
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| Format: | article |
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2016
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| Online Access: | http://hdl.handle.net/10725/3721 http://dx.doi.org/10.1177/1356766711435977 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php http://journals.sagepub.com/doi/pdf/10.1177/1356766711435977 |
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