Harnessing the power within
The purpose of this research is to examine the notion of salesperson moral identity as a prosocial individual trait and its associated effects on customer and coworker relationships. In addition, this study examines the underlying processes in which these effects occur as well as the moderating role...
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| Format: | article |
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2021
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| Online Access: | http://hdl.handle.net/10725/12986 https://doi.org/10.1007/s10551-021-04794-4 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://link.springer.com/article/10.1007/s10551-021-04794-4 |
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