Marketing and the missing feminisms: Decolonial feminism, and the Arab Spring
The marketing literature is rich in gender and feminist conceptualizations useful to unpack the understandings of market phenomena that involve social justice, power relations, and equality issues. In our field, these phenomena have been mainly investigated from a Western feminist theoretical perspe...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| التنسيق: | bookPart |
| منشور في: |
2022
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/16011 https://doi.org/10.4324/9781003042587 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.taylorfrancis.com/chapters/edit/10.4324/9781003042587-21/marketing-missing-feminisms-nacima-ourahmoune-hounaida-el-jurdi |
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إضافة وسم
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| _version_ | 1864513471865946112 |
|---|---|
| author | Ourahmoune, Nacima |
| author2 | El Jurdi, Hounaida |
| author2_role | author |
| author_facet | Ourahmoune, Nacima El Jurdi, Hounaida |
| author_role | author |
| dc.contributor.none.fl_str_mv | Maclaran, Pauline Stevens, Lorna Kravets, Olga |
| dc.creator.none.fl_str_mv | Ourahmoune, Nacima El Jurdi, Hounaida |
| dc.date.none.fl_str_mv | 2022 2022 2024-08-23T09:32:53Z 2024-08-23T09:32:53Z |
| dc.identifier.none.fl_str_mv | 9781003042587 http://hdl.handle.net/10725/16011 https://doi.org/10.4324/9781003042587 Ourahmoune, N., & El Jurdi, H. (2022). Marketing and the missing feminisms: Decolonial feminism, and the Arab Spring. In The Routledge companion to marketing and feminism (pp. 257-267). Routledge. http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.taylorfrancis.com/chapters/edit/10.4324/9781003042587-21/marketing-missing-feminisms-nacima-ourahmoune-hounaida-el-jurdi |
| dc.language.none.fl_str_mv | en |
| dc.publisher.none.fl_str_mv | Routledge |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Feminism Marketing Women consumers |
| dc.title.none.fl_str_mv | Marketing and the missing feminisms: Decolonial feminism, and the Arab Spring |
| dc.type.none.fl_str_mv | Book / Chapter of a Book info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bookPart |
| description | The marketing literature is rich in gender and feminist conceptualizations useful to unpack the understandings of market phenomena that involve social justice, power relations, and equality issues. In our field, these phenomena have been mainly investigated from a Western feminist theoretical perspective building on Western consumer cultures. Most research tackling women and gender issues in the “Global South” is located within the social marketing paradigm. This prism often overlooks the wealth of local feminist scholarship and lacks a socio-historic and cultural perspective or a deep grasp of the ‘context of context’. Gender and feminist research anchored in the sociocultural marketing paradigm also tends to overlook social realities outside the Western world and/or superposes Western theories over social facts that require more depth through building on local knowledge. Consumer culture theorists and gender scholars appeal for a better grasp of this ‘invisible half’ and for more intersectional perspectives. |
| eu_rights_str_mv | openAccess |
| format | bookPart |
| id | LAURepo_f130c2e0b01a81e36030a0b35a412a5d |
| identifier_str_mv | 9781003042587 Ourahmoune, N., & El Jurdi, H. (2022). Marketing and the missing feminisms: Decolonial feminism, and the Arab Spring. In The Routledge companion to marketing and feminism (pp. 257-267). Routledge. |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/16011 |
| publishDate | 2022 |
| publisher.none.fl_str_mv | Routledge |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | Marketing and the missing feminisms: Decolonial feminism, and the Arab SpringOurahmoune, NacimaEl Jurdi, HounaidaFeminismMarketingWomen consumersThe marketing literature is rich in gender and feminist conceptualizations useful to unpack the understandings of market phenomena that involve social justice, power relations, and equality issues. In our field, these phenomena have been mainly investigated from a Western feminist theoretical perspective building on Western consumer cultures. Most research tackling women and gender issues in the “Global South” is located within the social marketing paradigm. This prism often overlooks the wealth of local feminist scholarship and lacks a socio-historic and cultural perspective or a deep grasp of the ‘context of context’. Gender and feminist research anchored in the sociocultural marketing paradigm also tends to overlook social realities outside the Western world and/or superposes Western theories over social facts that require more depth through building on local knowledge. Consumer culture theorists and gender scholars appeal for a better grasp of this ‘invisible half’ and for more intersectional perspectives.1 online resource : illustrations.Includes bibliographical referencesRoutledgeMaclaran, PaulineStevens, LornaKravets, Olga2024-08-23T09:32:53Z2024-08-23T09:32:53Z20222022Book / Chapter of a Bookinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bookPart9781003042587http://hdl.handle.net/10725/16011https://doi.org/10.4324/9781003042587Ourahmoune, N., & El Jurdi, H. (2022). Marketing and the missing feminisms: Decolonial feminism, and the Arab Spring. In The Routledge companion to marketing and feminism (pp. 257-267). Routledge.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttps://www.taylorfrancis.com/chapters/edit/10.4324/9781003042587-21/marketing-missing-feminisms-nacima-ourahmoune-hounaida-el-jurdieninfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/160112024-08-23T09:57:01Z |
| spellingShingle | Marketing and the missing feminisms: Decolonial feminism, and the Arab Spring Ourahmoune, Nacima Feminism Marketing Women consumers |
| status_str | publishedVersion |
| title | Marketing and the missing feminisms: Decolonial feminism, and the Arab Spring |
| title_full | Marketing and the missing feminisms: Decolonial feminism, and the Arab Spring |
| title_fullStr | Marketing and the missing feminisms: Decolonial feminism, and the Arab Spring |
| title_full_unstemmed | Marketing and the missing feminisms: Decolonial feminism, and the Arab Spring |
| title_short | Marketing and the missing feminisms: Decolonial feminism, and the Arab Spring |
| title_sort | Marketing and the missing feminisms: Decolonial feminism, and the Arab Spring |
| topic | Feminism Marketing Women consumers |
| url | http://hdl.handle.net/10725/16011 https://doi.org/10.4324/9781003042587 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.taylorfrancis.com/chapters/edit/10.4324/9781003042587-21/marketing-missing-feminisms-nacima-ourahmoune-hounaida-el-jurdi |