Brand addiction
Purpose: This paper aims to develop a definition of brand addiction and a valid brand addiction scale (BASCALE). Design/methodology/approach The authors used focus-group results to define brand addiction and generate items for the BASCALE and validated the BASCALE with survey data collected in the U...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | article |
| Published: |
2017
|
| Online Access: | http://hdl.handle.net/10725/11735 https://doi.org/10.1108/EJM-10-2016-0571 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.emerald.com/insight/content/doi/10.1108/EJM-10-2016-0571/full/html |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|