Marketing communications

Sponsorship has become increasingly popular - within companies that operate in consumer markets. Many sponsors aim to achieve favorable publicity by increasing public awareness of their connections with sports, the arts, and other social activities. Sponsorship has the potential to contribute to pro...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Beyrouti, Nouri (author)
التنسيق: article
منشور في: 2010
الوصول للمادة أونلاين:http://hdl.handle.net/10725/3861
http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php
http://web.a.ebscohost.com/abstract?site=ehost&scope=site&jrnl=15481859&AN=58514690&h=YtWlaumvhPlg78wUcXVRdZUG8lHCLJl9T4D2r2Kl2YmabJCU%2b%2forcpMnVMCA1oOXxZhzUVzuGIqljgnLLfdJcQ%3d%3d&crl=c&resultLocal=ErrCrlNoResults&resultNs=Ehost&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d15481859%26AN%3d58514690
الوسوم: إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!