Consumer involvement in restaurants
This study mesures consumer involvement in restaurants as a determinant of satisfaction in two parts. Part (I) offers a theoretical and conceptual background of consumer involvement and satisfaction literature in the foodservice industry. Part (II) proposes and tests a comprehensive model that evalu...
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| Format: | article |
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2010
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| Online Access: | http://hdl.handle.net/10725/9643 https://doi.org/10.1300/J071v01n03_06 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://www.tandfonline.com/doi/abs/10.1300/J071v01n03_06 |
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