Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty
The purpose of this paper is to improve theoretical and empirical knowledge first of all, about the effect of consumer ethnocentrism and religious animosity towards a country on consumers’ boycott propensity; and second about the effect of boycotting on customer product judgment, brand image and loy...
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| Format: | conferenceObject |
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2015
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| Online Access: | http://hdl.handle.net/10725/7213 https://doi.org/10.1007/978-3-319-10873-5_86 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://link.springer.com/chapter/10.1007/978-3-319-10873-5_86 |
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