Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty
The purpose of this paper is to improve theoretical and empirical knowledge first of all, about the effect of consumer ethnocentrism and religious animosity towards a country on consumers’ boycott propensity; and second about the effect of boycotting on customer product judgment, brand image and loy...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | |
| التنسيق: | conferenceObject |
| منشور في: |
2015
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10725/7213 https://doi.org/10.1007/978-3-319-10873-5_86 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://link.springer.com/chapter/10.1007/978-3-319-10873-5_86 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
| _version_ | 1864513481758212096 |
|---|---|
| author | Abosag, Ibrahim |
| author2 | Farah, Maya |
| author2_role | author |
| author_facet | Abosag, Ibrahim Farah, Maya |
| author_role | author |
| dc.contributor.none.fl_str_mv | Dato-on, Mary Conway |
| dc.creator.none.fl_str_mv | Abosag, Ibrahim Farah, Maya |
| dc.date.none.fl_str_mv | 2015 2018-03-15T10:50:19Z 2018-03-15T10:50:19Z 2018-03-15 |
| dc.identifier.none.fl_str_mv | 9783319108735 http://hdl.handle.net/10725/7213 https://doi.org/10.1007/978-3-319-10873-5_86 Abosag, I., & Farah, M. (2015). Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty. In The Sustainable Global Marketplace (pp. 167-167). Springer, Cham. http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://link.springer.com/chapter/10.1007/978-3-319-10873-5_86 |
| dc.language.none.fl_str_mv | en |
| dc.publisher.none.fl_str_mv | Springer |
| dc.relation.none.fl_str_mv | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| dc.rights.*.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Marketing Leadership Sales management. |
| dc.title.none.fl_str_mv | Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty |
| dc.type.none.fl_str_mv | Conference Paper / Proceeding info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/conferenceObject |
| description | The purpose of this paper is to improve theoretical and empirical knowledge first of all, about the effect of consumer ethnocentrism and religious animosity towards a country on consumers’ boycott propensity; and second about the effect of boycotting on customer product judgment, brand image and loyalty. |
| eu_rights_str_mv | openAccess |
| format | conferenceObject |
| id | LAURepo_fad072fb475a8fdad9640f93ec46795e |
| identifier_str_mv | 9783319108735 Abosag, I., & Farah, M. (2015). Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty. In The Sustainable Global Marketplace (pp. 167-167). Springer, Cham. |
| language_invalid_str_mv | en |
| network_acronym_str | LAURepo |
| network_name_str | Lebanese American University repository |
| oai_identifier_str | oai:laur.lau.edu.lb:10725/7213 |
| publishDate | 2015 |
| publisher.none.fl_str_mv | Springer |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer LoyaltyAbosag, IbrahimFarah, MayaMarketingLeadershipSales management.The purpose of this paper is to improve theoretical and empirical knowledge first of all, about the effect of consumer ethnocentrism and religious animosity towards a country on consumers’ boycott propensity; and second about the effect of boycotting on customer product judgment, brand image and loyalty.N/A564 p.Includes bibliographical references.SpringerDato-on, Mary Conway2018-03-15T10:50:19Z2018-03-15T10:50:19Z20152018-03-15Conference Paper / Proceedinginfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/conferenceObject9783319108735http://hdl.handle.net/10725/7213https://doi.org/10.1007/978-3-319-10873-5_86Abosag, I., & Farah, M. (2015). Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty. In The Sustainable Global Marketplace (pp. 167-167). Springer, Cham.http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.phphttps://link.springer.com/chapter/10.1007/978-3-319-10873-5_86enDevelopments in Marketing Science: Proceedings of the Academy of Marketing Scienceinfo:eu-repo/semantics/openAccessoai:laur.lau.edu.lb:10725/72132023-06-13T10:06:45Z |
| spellingShingle | Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty Abosag, Ibrahim Marketing Leadership Sales management. |
| status_str | publishedVersion |
| title | Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty |
| title_full | Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty |
| title_fullStr | Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty |
| title_full_unstemmed | Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty |
| title_short | Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty |
| title_sort | Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty |
| topic | Marketing Leadership Sales management. |
| url | http://hdl.handle.net/10725/7213 https://doi.org/10.1007/978-3-319-10873-5_86 http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php https://link.springer.com/chapter/10.1007/978-3-319-10873-5_86 |