An assessment of sale promotion program on corporate image and customer buying behavior. (c1997)

Includes bibliographical references (l. 95-97).

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Bibliographic Details
Main Author:	Masri, Rabah Nazih (author)
Format:	masterThesis
Published:	1997
Subjects:	Sales promotion > Lebanon > Case studies Selling > Case studies Consumer behavior > Case studies
Online Access:	http://hdl.handle.net/10725/990 https://doi.org/10.26756/th.1997.32 http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php
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