Social Media’s Role in Achieving Marketing Goals in Iran during the COVID-19 Pandemic

Social Media’s Role in Achieving Marketing Goals in Iran during the COVID-19 Pandemic

<p dir="ltr">This article explores the impact of social media (SM) on the marketing goals of organizations in Iran during the COVID-19 pandemic. We examine the extent to which firms utilize social media marketing to promote their products in Iran compared to the pre-COVID-19 era. The...

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Bibliographic Details
Main Author: Atefeh Naseri (17388525) (author)
Other Authors: Vahid Kayvanfar (17876921) (author), Shaya Sheikh (19517575) (author), Frank Werner (5230592) (author)
Published: 2022
Subjects:
Commerce, management, tourism and services
Marketing
Information and computing sciences
Data management and data science
Human-centred computing
social media
pandemic
marketing
social media analysis
COVID-19
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