Social Media’s Role in Achieving Marketing Goals in Iran during the COVID-19 Pandemic

<p dir="ltr">This article explores the impact of social media (SM) on the marketing goals of organizations in Iran during the COVID-19 pandemic. We examine the extent to which firms utilize social media marketing to promote their products in Iran compared to the pre-COVID-19 era. The...

وصف كامل

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Atefeh Naseri (17388525) (author)
مؤلفون آخرون:	Vahid Kayvanfar (17876921) (author), Shaya Sheikh (19517575) (author), Frank Werner (5230592) (author)
منشور في:	2022
الموضوعات:	Commerce, management, tourism and services Marketing Information and computing sciences Data management and data science Human-centred computing social media pandemic marketing social media analysis COVID-19
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

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Social Media’s Role in Achieving Marketing Goals in Iran during the COVID-19 Pandemic

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