Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas

Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas

<div><p>User-centric design within organizations is crucial for developing information technology that offers optimal usability and user experience. Personas are a central user-centered design technique that puts people before technology and helps decision makers understand the needs and...

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Bibliographic Details
Main Author: Joni Salminen (7434770) (author)
Other Authors: Lene Nielsen (20422) (author), Malik Bahloul (18282175) (author), Rasmus Grønlund Jørgensen (18282178) (author), João M. Santos (18282181) (author), Soon-Gyo Jung (18282184) (author), Bernard J. Jansen (7434779) (author)
Published: 2022
Subjects:
Commerce, management, tourism and services
Accounting, auditing and accountability
Information and computing sciences
Distributed computing and systems software
Information systems
User empathy
Survey instrument
Personas
Human-centered IT
Human–computer interaction
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