Will they take this offer? A machine learning price elasticity model for predicting upselling acceptance of premium airline seating

<p>Employing customer information from one of the world's largest airline companies, we develop a price elasticity model (PREM) using machine learning to identify customers likely to purchase an upgrade offer from economy to premium class and predict a customer's acceptable price ran...

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Main Author: Saravanan Thirumuruganathan (11038038) (author)
Other Authors: Noora Al Emadi (17860709) (author), Soon-gyo Jung (7434773) (author), Joni Salminen (7434770) (author), Dianne Ramirez Robillos (17860712) (author), Bernard J. Jansen (7434779) (author)
Published: 2023
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