Drivers and outcomes of a shopper-retailer's app relationship

Drivers and outcomes of a shopper-retailer's app relationship

<p>Drawing on the theory of consumption values, consumer-brand relationship paradigm and “lovemark” notion, the reported research offers insights into the role of retail apps in cultivating meaningful relationships with mobile shoppers. The storyline of this research is that a strong shopper-r...

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Bibliographic Details
Main Author: Allam K. Abu Farha (18061042) (author)
Other Authors: Kamel El Hedhli (17100172) (author), Ibrahim Alnawas (17777137) (author), Haithem Zourrig (17100175) (author), Imene Becheur (17100178) (author)
Published: 2024
Subjects:
Commerce, management, tourism and services
Marketing
Strategy, management and organisational behaviour
Retail app
Fashion app
Theory of consumption values
Shopping values
Consumer-brand relationship
Lovemark
Evangelism
Defense
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