Drivers and outcomes of a shopper-retailer's app relationship
<p>Drawing on the theory of consumption values, consumer-brand relationship paradigm and “lovemark” notion, the reported research offers insights into the role of retail apps in cultivating meaningful relationships with mobile shoppers. The storyline of this research is that a strong shopper-r...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , , |
| Published: |
2024
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1864513556471349248 |
|---|---|
| author | Allam K. Abu Farha (18061042) |
| author2 | Kamel El Hedhli (17100172) Ibrahim Alnawas (17777137) Haithem Zourrig (17100175) Imene Becheur (17100178) |
| author2_role | author author author author |
| author_facet | Allam K. Abu Farha (18061042) Kamel El Hedhli (17100172) Ibrahim Alnawas (17777137) Haithem Zourrig (17100175) Imene Becheur (17100178) |
| author_role | author |
| dc.creator.none.fl_str_mv | Allam K. Abu Farha (18061042) Kamel El Hedhli (17100172) Ibrahim Alnawas (17777137) Haithem Zourrig (17100175) Imene Becheur (17100178) |
| dc.date.none.fl_str_mv | 2024-07-20T15:00:00Z |
| dc.identifier.none.fl_str_mv | 10.1016/j.jretconser.2024.104002 |
| dc.relation.none.fl_str_mv | https://figshare.com/articles/journal_contribution/Drivers_and_outcomes_of_a_shopper-retailer_s_app_relationship/27101479 |
| dc.rights.none.fl_str_mv | CC BY 4.0 info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Commerce, management, tourism and services Marketing Strategy, management and organisational behaviour Retail app Fashion app Theory of consumption values Shopping values Consumer-brand relationship Lovemark Evangelism Defense |
| dc.title.none.fl_str_mv | Drivers and outcomes of a shopper-retailer's app relationship |
| dc.type.none.fl_str_mv | Text Journal contribution info:eu-repo/semantics/publishedVersion text contribution to journal |
| description | <p>Drawing on the theory of consumption values, consumer-brand relationship paradigm and “lovemark” notion, the reported research offers insights into the role of retail apps in cultivating meaningful relationships with mobile shoppers. The storyline of this research is that a strong shopper-retailer's app relationship is manifested by app respect and app love, which in turn, yield active app-supportive behaviors such as app evangelism and app defense. Both app respect and app love underpin shoppers' perceptions of an array of utilitarian- and hedonic-laden values derived from shopping apps. Data collected in retail fashion apps' settings lend support to the proposed model. App respect is more derived from the app's utilitarian-laden values, whereas app love is more derived from the app's hedonic-laden values. More specifically, functional and epistemic values, as utilitarian-laden values, generate app respect. Conditional, emotional, and social values, as hedonic-charged values, yield app love. Furthermore, app respect and app love generate distinct retailer's app relational outcomes; while app respect influences app defense, app love has more influence on app evangelism. The paper discusses the theoretical and managerial implications of the findings and offers directions for future research.</p><h2>Other Information</h2> <p> Published in: Journal of Retailing and Consumer Services<br> License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1016/j.jretconser.2024.104002" target="_blank">https://dx.doi.org/10.1016/j.jretconser.2024.104002</a></p> |
| eu_rights_str_mv | openAccess |
| id | Manara2_55528ce1a382773903e06050feefc62f |
| identifier_str_mv | 10.1016/j.jretconser.2024.104002 |
| network_acronym_str | Manara2 |
| network_name_str | Manara2 |
| oai_identifier_str | oai:figshare.com:article/27101479 |
| publishDate | 2024 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | CC BY 4.0 |
| spelling | Drivers and outcomes of a shopper-retailer's app relationshipAllam K. Abu Farha (18061042)Kamel El Hedhli (17100172)Ibrahim Alnawas (17777137)Haithem Zourrig (17100175)Imene Becheur (17100178)Commerce, management, tourism and servicesMarketingStrategy, management and organisational behaviourRetail appFashion appTheory of consumption valuesShopping valuesConsumer-brand relationshipLovemarkEvangelismDefense<p>Drawing on the theory of consumption values, consumer-brand relationship paradigm and “lovemark” notion, the reported research offers insights into the role of retail apps in cultivating meaningful relationships with mobile shoppers. The storyline of this research is that a strong shopper-retailer's app relationship is manifested by app respect and app love, which in turn, yield active app-supportive behaviors such as app evangelism and app defense. Both app respect and app love underpin shoppers' perceptions of an array of utilitarian- and hedonic-laden values derived from shopping apps. Data collected in retail fashion apps' settings lend support to the proposed model. App respect is more derived from the app's utilitarian-laden values, whereas app love is more derived from the app's hedonic-laden values. More specifically, functional and epistemic values, as utilitarian-laden values, generate app respect. Conditional, emotional, and social values, as hedonic-charged values, yield app love. Furthermore, app respect and app love generate distinct retailer's app relational outcomes; while app respect influences app defense, app love has more influence on app evangelism. The paper discusses the theoretical and managerial implications of the findings and offers directions for future research.</p><h2>Other Information</h2> <p> Published in: Journal of Retailing and Consumer Services<br> License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1016/j.jretconser.2024.104002" target="_blank">https://dx.doi.org/10.1016/j.jretconser.2024.104002</a></p>2024-07-20T15:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1016/j.jretconser.2024.104002https://figshare.com/articles/journal_contribution/Drivers_and_outcomes_of_a_shopper-retailer_s_app_relationship/27101479CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/271014792024-07-20T15:00:00Z |
| spellingShingle | Drivers and outcomes of a shopper-retailer's app relationship Allam K. Abu Farha (18061042) Commerce, management, tourism and services Marketing Strategy, management and organisational behaviour Retail app Fashion app Theory of consumption values Shopping values Consumer-brand relationship Lovemark Evangelism Defense |
| status_str | publishedVersion |
| title | Drivers and outcomes of a shopper-retailer's app relationship |
| title_full | Drivers and outcomes of a shopper-retailer's app relationship |
| title_fullStr | Drivers and outcomes of a shopper-retailer's app relationship |
| title_full_unstemmed | Drivers and outcomes of a shopper-retailer's app relationship |
| title_short | Drivers and outcomes of a shopper-retailer's app relationship |
| title_sort | Drivers and outcomes of a shopper-retailer's app relationship |
| topic | Commerce, management, tourism and services Marketing Strategy, management and organisational behaviour Retail app Fashion app Theory of consumption values Shopping values Consumer-brand relationship Lovemark Evangelism Defense |