Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions
<p dir="ltr">Online reviews play a significant role in shaping consumer purchase decisions. Accordingly, emergence of fake reviews has proliferated as an instrument to manipulate customers’ buying preferences. Such manifestation, however, lacks theoretical grounding and remains under...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | , |
| منشور في: |
2023
|
| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|