Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions
<p dir="ltr">Online reviews play a significant role in shaping consumer purchase decisions. Accordingly, emergence of fake reviews has proliferated as an instrument to manipulate customers’ buying preferences. Such manifestation, however, lacks theoretical grounding and remains under...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , |
| منشور في: |
2023
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
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| _version_ | 1864513530921746432 |
|---|---|
| author | Rahul Kumar (136775) |
| author2 | Shubhadeep Mukherjee (17773728) Nripendra P. Rana (14047252) |
| author2_role | author author |
| author_facet | Rahul Kumar (136775) Shubhadeep Mukherjee (17773728) Nripendra P. Rana (14047252) |
| author_role | author |
| dc.creator.none.fl_str_mv | Rahul Kumar (136775) Shubhadeep Mukherjee (17773728) Nripendra P. Rana (14047252) |
| dc.date.none.fl_str_mv | 2023-05-24T03:00:00Z |
| dc.identifier.none.fl_str_mv | 10.1007/s10796-023-10401-w |
| dc.relation.none.fl_str_mv | https://figshare.com/articles/journal_contribution/Exploring_Latent_Characteristics_of_Fake_Reviews_and_Their_Intermediary_Role_in_Persuading_Buying_Decisions/24981717 |
| dc.rights.none.fl_str_mv | CC BY 4.0 info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Commerce, management, tourism and services Marketing Information and computing sciences Data management and data science Information systems E-commerce Online reviews Review manipulation Product recommendation Product discouragement Purchase decisions Text mining |
| dc.title.none.fl_str_mv | Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions |
| dc.type.none.fl_str_mv | Text Journal contribution info:eu-repo/semantics/publishedVersion text contribution to journal |
| description | <p dir="ltr">Online reviews play a significant role in shaping consumer purchase decisions. Accordingly, emergence of fake reviews has proliferated as an instrument to manipulate customers’ buying preferences. Such manifestation, however, lacks theoretical grounding and remains under researched due to two notable challenges: first, absence of conceptual underpinnings between consumers’ writing style and recommendation behavior. Second, little knowledge about the role of product characteristics underlying fake reviews and their influence on nudging product preferences. Through the lens of environmental psychology, this study uses an empirical investigation utilizing natural language processing (NLP) to uncover latent product-specific features underlying customer reviews and their impact on persuading buying preferences. As a major finding, we observe that characteristics underlying fake reviews, as opposed to genuine ones, fail to influence product recommendation or discouragement. Accordingly, we suggest firms permitting fake reviews on their portals to be aware of the limited economic advantages of such practices.</p><h2>Other Information</h2><p dir="ltr">Published in: Information Systems Frontiers<br>License: <a href="https://creativecommons.org/licenses/by/4.0" target="_blank">https://creativecommons.org/licenses/by/4.0</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1007/s10796-023-10401-w" target="_blank">https://dx.doi.org/10.1007/s10796-023-10401-w</a></p> |
| eu_rights_str_mv | openAccess |
| id | Manara2_62281cb06a973a116f7365e27a3baff9 |
| identifier_str_mv | 10.1007/s10796-023-10401-w |
| network_acronym_str | Manara2 |
| network_name_str | Manara2 |
| oai_identifier_str | oai:figshare.com:article/24981717 |
| publishDate | 2023 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | CC BY 4.0 |
| spelling | Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying DecisionsRahul Kumar (136775)Shubhadeep Mukherjee (17773728)Nripendra P. Rana (14047252)Commerce, management, tourism and servicesMarketingInformation and computing sciencesData management and data scienceInformation systemsE-commerceOnline reviewsReview manipulationProduct recommendationProduct discouragementPurchase decisionsText mining<p dir="ltr">Online reviews play a significant role in shaping consumer purchase decisions. Accordingly, emergence of fake reviews has proliferated as an instrument to manipulate customers’ buying preferences. Such manifestation, however, lacks theoretical grounding and remains under researched due to two notable challenges: first, absence of conceptual underpinnings between consumers’ writing style and recommendation behavior. Second, little knowledge about the role of product characteristics underlying fake reviews and their influence on nudging product preferences. Through the lens of environmental psychology, this study uses an empirical investigation utilizing natural language processing (NLP) to uncover latent product-specific features underlying customer reviews and their impact on persuading buying preferences. As a major finding, we observe that characteristics underlying fake reviews, as opposed to genuine ones, fail to influence product recommendation or discouragement. Accordingly, we suggest firms permitting fake reviews on their portals to be aware of the limited economic advantages of such practices.</p><h2>Other Information</h2><p dir="ltr">Published in: Information Systems Frontiers<br>License: <a href="https://creativecommons.org/licenses/by/4.0" target="_blank">https://creativecommons.org/licenses/by/4.0</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1007/s10796-023-10401-w" target="_blank">https://dx.doi.org/10.1007/s10796-023-10401-w</a></p>2023-05-24T03:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1007/s10796-023-10401-whttps://figshare.com/articles/journal_contribution/Exploring_Latent_Characteristics_of_Fake_Reviews_and_Their_Intermediary_Role_in_Persuading_Buying_Decisions/24981717CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/249817172023-05-24T03:00:00Z |
| spellingShingle | Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions Rahul Kumar (136775) Commerce, management, tourism and services Marketing Information and computing sciences Data management and data science Information systems E-commerce Online reviews Review manipulation Product recommendation Product discouragement Purchase decisions Text mining |
| status_str | publishedVersion |
| title | Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions |
| title_full | Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions |
| title_fullStr | Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions |
| title_full_unstemmed | Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions |
| title_short | Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions |
| title_sort | Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions |
| topic | Commerce, management, tourism and services Marketing Information and computing sciences Data management and data science Information systems E-commerce Online reviews Review manipulation Product recommendation Product discouragement Purchase decisions Text mining |