The Business Models of Frugal Enterprises for Sustainable Development in a Constrained Environment

<p dir="ltr">Constraints and institutional voids in emerging markets pose significant challenges to serving low-income customers. Indeed, the complex constraints often discourage traditional companies from pursuing such endeavors, but a new breed of enterprises characterized by their...

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Bibliographic Details
Main Author: Mokter Hossain (14634969) (author)
Other Authors: Muhammad Shehryar Shahid (7757021) (author), Sukyung Park (17884259) (author)
Published: 2024
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