Shopping well-being through mobile apps: A congruence theory perspective
<p>We build on theories from social psychology and retailing to investigate how shopping apps become part of shoppers' identities, and ultimately influence their sense of well-being as well as relevant retailing outcomes. Specifically, drawing on the congruence theory, this research advan...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , , , |
| منشور في: |
2025
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| الموضوعات: | |
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