Frugal innovation as a source of sustainable entrepreneurship to tackle social and environmental challenges

<p>Sustainable entrepreneurs have increasingly faced challenges in achieving triple-bottom-line objectives. The study portrays frugal innovation as a source to foster sustainable entrepreneurship to move the debate beyond discussing the challenges of sustainable entrepreneurship. As such, we i...

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Main Author: Muhammad Shehryar Shahid (7757021) (author)
Other Authors: Mokter Hossain (14634969) (author), Subhan Shahid (17565300) (author), Tehreem Anwar (8351397) (author)
Published: 2023
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