Seeing is smelling: Pictures improve product evaluations by evoking olfactory imagery
<p>Scents can improve product evaluations, but incorporating scents in advertising and packaging is relatively inefficient and oftentimes hard to implement (e.g., online). We therefore present a theoretical framework that explains how pictures on packages and in advertisements can evoke imagin...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
2024
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|