The impact of corporate social responsibility on consumer’s relationship intention: Evidence from MENA countries

The impact of corporate social responsibility on consumer’s relationship intention: Evidence from MENA countries

<p dir="ltr">Corporate social responsibility (CSR) raised the attention of the MENA market, given its capacity to influence consumers’ purchase intention and, particularly, consumers’ repurchase intention. Therefore, CSR helps to build a long-term relationship between the companies w...

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Bibliographic Details
Main Author: Aws AlHares (17541741) (author)
Other Authors: Tarek Abu-Asi (17541747) (author), Gerard Dominic (17542317) (author), Ruba Al Abed (17541816) (author)
Published: 2021
Subjects:
Commerce, management, tourism and services
Banking, finance and investment
Marketing
Strategy, management and organisational behaviour
Philosophy and religious studies
Applied ethics
Corporate Social Responsibility
MENA Countries
Philanthropy
Legal
Ethics
Relationship Intention
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