The impact of corporate social responsibility on consumer’s relationship intention: Evidence from MENA countries
<p dir="ltr">Corporate social responsibility (CSR) raised the attention of the MENA market, given its capacity to influence consumers’ purchase intention and, particularly, consumers’ repurchase intention. Therefore, CSR helps to build a long-term relationship between the companies w...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | , , |
| منشور في: |
2021
|
| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
| _version_ | 1864513530445692928 |
|---|---|
| author | Aws AlHares (17541741) |
| author2 | Tarek Abu-Asi (17541747) Gerard Dominic (17542317) Ruba Al Abed (17541816) |
| author2_role | author author author |
| author_facet | Aws AlHares (17541741) Tarek Abu-Asi (17541747) Gerard Dominic (17542317) Ruba Al Abed (17541816) |
| author_role | author |
| dc.creator.none.fl_str_mv | Aws AlHares (17541741) Tarek Abu-Asi (17541747) Gerard Dominic (17542317) Ruba Al Abed (17541816) |
| dc.date.none.fl_str_mv | 2021-08-30T03:00:00Z |
| dc.identifier.none.fl_str_mv | 10.22495/jgrv10i4art1 |
| dc.relation.none.fl_str_mv | https://figshare.com/articles/journal_contribution/The_impact_of_corporate_social_responsibility_on_consumer_s_relationship_intention_Evidence_from_MENA_countries/24717645 |
| dc.rights.none.fl_str_mv | CC BY 4.0 info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Commerce, management, tourism and services Banking, finance and investment Marketing Strategy, management and organisational behaviour Philosophy and religious studies Applied ethics Corporate Social Responsibility MENA Countries Philanthropy Legal Ethics Relationship Intention |
| dc.title.none.fl_str_mv | The impact of corporate social responsibility on consumer’s relationship intention: Evidence from MENA countries |
| dc.type.none.fl_str_mv | Text Journal contribution info:eu-repo/semantics/publishedVersion text contribution to journal |
| description | <p dir="ltr">Corporate social responsibility (CSR) raised the attention of the MENA market, given its capacity to influence consumers’ purchase intention and, particularly, consumers’ repurchase intention. Therefore, CSR helps to build a long-term relationship between the companies with its consumers. Following this new trend, our work contributes to the understanding of how CSR contributes to a long-term relationship with consumers. To achieve that, we considered the four dimensions of CSR (philanthropic, legal, organisation, and ethics) and used those constructs to evaluate the consumers’ relationship intention with companies. Our research was performed in MENA countries by interviewing 1632 consumers. Our findings showed that the philanthropic, legal, and ethical dimensions played a relevant role in determining a long-term relationship between the companies and consumers. This research results differ from the results gained by other researchers in previous studies. Therefore, to establish a long-term relationship with consumers, MENA countries’ companies should focus on philanthropy, legal, and ethics. This study extends, as well as contributes to the extant corporate social responsibility literature by offering new evidence on the impact of corporate social responsibility on consumer relationship intention. The findings will help regulators and policy-makers in evaluating the adequacy of the current corporate social responsibility reforms to prevent management misconduct and scandals.</p><p dir="ltr">The University of Doha for Science and Technology replaced the now-former College of the North Atlantic-Qatar after an Amiri decision in 2022. UDST has become and first national applied University in Qatar; it is also second national University in the country.</p><h2>Other Information</h2><p dir="ltr">Published in: Journal of Governance and Regulation<br>License: <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank">https://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.22495/jgrv10i4art1" target="_blank">https://dx.doi.org/10.22495/jgrv10i4art1</a></p><p dir="ltr">Disclaimer: The University of Doha for Science and Technology replaced the now-former College of the North Atlantic-Qatar after an Amiri decision in 2022. UDST has become and first national applied University in Qatar; it is also second national University in the country.</p> |
| eu_rights_str_mv | openAccess |
| id | Manara2_a70f9a3bac96dbe7cc20a806b2c08cf4 |
| identifier_str_mv | 10.22495/jgrv10i4art1 |
| network_acronym_str | Manara2 |
| network_name_str | Manara2 |
| oai_identifier_str | oai:figshare.com:article/24717645 |
| publishDate | 2021 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | CC BY 4.0 |
| spelling | The impact of corporate social responsibility on consumer’s relationship intention: Evidence from MENA countriesAws AlHares (17541741)Tarek Abu-Asi (17541747)Gerard Dominic (17542317)Ruba Al Abed (17541816)Commerce, management, tourism and servicesBanking, finance and investmentMarketingStrategy, management and organisational behaviourPhilosophy and religious studiesApplied ethicsCorporate Social ResponsibilityMENA CountriesPhilanthropyLegalEthicsRelationship Intention<p dir="ltr">Corporate social responsibility (CSR) raised the attention of the MENA market, given its capacity to influence consumers’ purchase intention and, particularly, consumers’ repurchase intention. Therefore, CSR helps to build a long-term relationship between the companies with its consumers. Following this new trend, our work contributes to the understanding of how CSR contributes to a long-term relationship with consumers. To achieve that, we considered the four dimensions of CSR (philanthropic, legal, organisation, and ethics) and used those constructs to evaluate the consumers’ relationship intention with companies. Our research was performed in MENA countries by interviewing 1632 consumers. Our findings showed that the philanthropic, legal, and ethical dimensions played a relevant role in determining a long-term relationship between the companies and consumers. This research results differ from the results gained by other researchers in previous studies. Therefore, to establish a long-term relationship with consumers, MENA countries’ companies should focus on philanthropy, legal, and ethics. This study extends, as well as contributes to the extant corporate social responsibility literature by offering new evidence on the impact of corporate social responsibility on consumer relationship intention. The findings will help regulators and policy-makers in evaluating the adequacy of the current corporate social responsibility reforms to prevent management misconduct and scandals.</p><p dir="ltr">The University of Doha for Science and Technology replaced the now-former College of the North Atlantic-Qatar after an Amiri decision in 2022. UDST has become and first national applied University in Qatar; it is also second national University in the country.</p><h2>Other Information</h2><p dir="ltr">Published in: Journal of Governance and Regulation<br>License: <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank">https://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.22495/jgrv10i4art1" target="_blank">https://dx.doi.org/10.22495/jgrv10i4art1</a></p><p dir="ltr">Disclaimer: The University of Doha for Science and Technology replaced the now-former College of the North Atlantic-Qatar after an Amiri decision in 2022. UDST has become and first national applied University in Qatar; it is also second national University in the country.</p>2021-08-30T03:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.22495/jgrv10i4art1https://figshare.com/articles/journal_contribution/The_impact_of_corporate_social_responsibility_on_consumer_s_relationship_intention_Evidence_from_MENA_countries/24717645CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/247176452021-08-30T03:00:00Z |
| spellingShingle | The impact of corporate social responsibility on consumer’s relationship intention: Evidence from MENA countries Aws AlHares (17541741) Commerce, management, tourism and services Banking, finance and investment Marketing Strategy, management and organisational behaviour Philosophy and religious studies Applied ethics Corporate Social Responsibility MENA Countries Philanthropy Legal Ethics Relationship Intention |
| status_str | publishedVersion |
| title | The impact of corporate social responsibility on consumer’s relationship intention: Evidence from MENA countries |
| title_full | The impact of corporate social responsibility on consumer’s relationship intention: Evidence from MENA countries |
| title_fullStr | The impact of corporate social responsibility on consumer’s relationship intention: Evidence from MENA countries |
| title_full_unstemmed | The impact of corporate social responsibility on consumer’s relationship intention: Evidence from MENA countries |
| title_short | The impact of corporate social responsibility on consumer’s relationship intention: Evidence from MENA countries |
| title_sort | The impact of corporate social responsibility on consumer’s relationship intention: Evidence from MENA countries |
| topic | Commerce, management, tourism and services Banking, finance and investment Marketing Strategy, management and organisational behaviour Philosophy and religious studies Applied ethics Corporate Social Responsibility MENA Countries Philanthropy Legal Ethics Relationship Intention |