The impact of corporate social responsibility on consumer’s relationship intention: Evidence from MENA countries
<p dir="ltr">Corporate social responsibility (CSR) raised the attention of the MENA market, given its capacity to influence consumers’ purchase intention and, particularly, consumers’ repurchase intention. Therefore, CSR helps to build a long-term relationship between the companies w...
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| Main Author: | Aws AlHares (17541741) (author) |
|---|---|
| Other Authors: | Tarek Abu-Asi (17541747) (author), Gerard Dominic (17542317) (author), Ruba Al Abed (17541816) (author) |
| Published: |
2021
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| Subjects: | |
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