Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness

Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness

<p dir="ltr">Artificial intelligence‐powered digital assistants (DAs) offer benefits, but their downsides can hinder user adoption and limit market potential. Although research exists on users' experiences with DAs, less is known about how user characteristics influence percepti...

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Bibliographic Details
Main Author: Daniel K. Maduku (22391049) (author)
Other Authors: Nripendra P. Rana (14047252) (author), Mercy Mpinganjira (11551762) (author), Philile Thusi (17337751) (author)
Published: 2025
Subjects:
Information and computing sciences
Artificial intelligence
Cybersecurity and privacy
Human-centred computing
Information systems
Philosophy and religious studies
Applied ethics
Psychology
Cognitive and computational psychology
Social and personality psychology
Digital assistants
Disengagement
Distrust
Perceived creepiness
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