How does varying the number of personas affect user perceptions and behavior? Challenging the ‘small personas’ hypothesis!

<p>Studies in human-computer interaction recommend creating fewer than ten personas, based on stakeholders’ limitations to cognitively process and use personas. However, no existing studies offer empirical support for having fewer rather than more personas. Investigating this matter, thirty-se...

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Main Author: Joni Salminen (7434770) (author)
Other Authors: Soon-gyo Jung (7434773) (author), Lene Nielsen (20422) (author), Sercan Şengün (18387174) (author), Bernard J. Jansen (7434779) (author)
Published: 2022
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