Dataset: Public Perceptions of Saudi Arabia’s Nation Brand (Online Questionnaire)

<p dir="ltr">This dataset was generated as part of Study 1 within a PhD research project exploring the effectiveness of communication formats in nation branding, using Saudi Arabia as a case study. The study employed a mixed-methods online questionnaire to explore public awareness, p...

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Main Author: Salma Ghulman (9114242) (author)
Published: 2025
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