Prisma flow diagram.

<div><p>Social commerce is transforming consumer purchasing behaviours by blending social media interactivity with e-commerce functionalities, and most purchases today are evidently facilitated through social media platforms with ease. Recognising the importance of credibility in skin-re...

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Bibliographic Details
Main Author:	Prarthana Ranjith (22478086) (author)
Other Authors:	Sumudu Nisansala (22478089) (author), Nimesha Jayasingha (22478092) (author), Kavindya Weerasekara (22478095) (author), Krishantha Wisenthige (16632369) (author), Nirmani Dayapathirana (22478098) (author)
Published:	2025
Subjects:	Medicine Sociology Cancer Science Policy Infectious Diseases suggests future research enhance consumer confidence social media platforms emerging market context 384 skincare purchasers social commerce space perceived privacy risk specifically source credibility purchases via facebook facebook </ p e wom credibility social commerce skincare market perceived risk source credibility e wom skincare products risk perceptions related purchases purchases today commerce functionalities information credibility study emphasises study aims structured survey sri lanka sem ). scpi ), results reveal purchase intentions purchase intention primary data pivotal roles online communities offering insights negative effect mediating roles growing literature findings highlight evidently facilitated especially within electronic word cultural comparisons broader dimensions
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Prisma flow diagram.

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