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<div><p>The rapid growth of the modern Hanfu market, driven by digital commerce and social media, has increased the interest in understanding consumer purchase intentions. This study investigates the key factors influencing online purchase intentions for modern Hanfu by integrating text...

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محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Hao Li (31608) (author)
مؤلفون آخرون:	Yucheng Ding (1330248) (author), Yuhang Wu (5796497) (author), Jiake Ye (22648056) (author)
منشور في:	2025
الموضوعات:	Medicine Sociology Science Policy Biological Sciences not elsewhere classified offering theoretical insights marketing management activities major chinese e integrating text mining improving product quality extract critical themes explore demographic variations despite product quality 252 ), followed promote consumer engagement integrating cultural identity cultural identity emerge modern hanfu market modern hanfu brands enhancing customer service purchase intention models modern hanfu purchase 992 consumer reviews social media engagement optimizing website design driven fashion consumption modern hanfu purchase intention consumer reviews social media cultural comparisons merchant service xlink "> top priority study investigates study contributes structured survey strongest influence results suggest rapid growth quantitative model quantitative analyses measurement scale longitudinal trends key determinants grounded theory future research findings reveal exploring drivers ethnic culture dominant theme digital commerce commerce platforms 160 ). 145 ).
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