Digital Marketing Strategies Used to Promote Waterpipe Tobacco Among Retailers and Manufacturers

Digital Marketing Strategies Used to Promote Waterpipe Tobacco Among Retailers and Manufacturers

<p>Waterpipe tobacco (WT) is unique compared to other tobacco products. Retailers and manufacturers may promote WT products using different marketing appeals and sales propositions on popular digital marketing media. This study examined WT digital marketing content in the United States (U.S.)....

Full description

Saved in:
Bibliographic Details
Main Author: Eric K. Soule (9668360) (author)
Other Authors: Jennifer Cornacchione Ross (20567927) (author), Allison J. Lazard (5122157) (author), Heesoo Jang (17145592) (author), Cynthia K. Suerken (20567930) (author), Caroline M. Kimes (20567933) (author), Alexandra R. Zizzi (20567936) (author), Kimberly G. Wagoner (12887522) (author), Beth A. Reboussin (7020857) (author), Erin L. Sutfin (6729767) (author)
Published: 2025
Subjects:
Biochemistry
Pharmacology
Sociology
Marine Biology
Science Policy
Virology
Environmental Sciences not elsewhere classified
Waterpipe tobacco
digital marketing
manufacturers and retailers
sales propositions
tobacco regulatory science
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items