Data_Sheet_1_RETRACTED: Nexus Between Consumer’s Motivations and Online Purchase Intentions of Fashion Products: A Perspective of Social Media Marketing.docx

Data_Sheet_1_RETRACTED: Nexus Between Consumer’s Motivations and Online Purchase Intentions of Fashion Products: A Perspective of Social Media Marketing.docx

<p>This study aimed to investigate the effects of customers’ motivations (specifically young consumers) on online purchase intentions as mediated by commitment toward online fashion retailers. The survey method was used to collect data from Chinese respondents using a questionnaire. The conven...

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Bibliographic Details
Main Author: Feng Yu (273443) (author)
Other Authors: Qian Wenhao (12904673) (author), Zhou Jinghong (12904676) (author)
Published: 2025
Subjects:
Applied Psychology
Clinical Psychology
Developmental and Educational Psychology
Neuroscience and Physiological Psychology
Organizational Behavioral Psychology
Personality, Social and Criminal Psychology
Gender Psychology
Health, Clinical and Counselling Psychology
Industrial and Organisational Psychology
Psychology not elsewhere classified
Psychology and Cognitive Sciences not elsewhere classified
young consumers
consumer motivations
commitment
fashion products
social media
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