Table 1_Opposing effects of sugar-free claims on perceived healthiness and sweetness reduce consumers’ willingness to pay for sugar-free products.docx
Background<p>Overconsumption of sugar-enriched food remains one of the leading causes of obesity around the world. However, the question of whether consumers are willing to substitute sugar-containing products with their sugar-free analogues remains underexplored. One factor affecting consumer...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Published: |
2025
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|