Experimental parameter setting.

<div><p>Experts in traditional pricing literature often assume that consumers are rational in their purchasing decisions, and tend to ignore the effect of psychological behavior. One of the fundamental irrational psychological behaviors is overconfidence, which refers to overestimation....

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Main Author: Silvia Merdikawati (20298266) (author)
Other Authors: Shi-Woei Lin (20298269) (author), Ruey Huei Yeh (20298272) (author)
Published: 2024
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