Understanding The Impact of Social Media On Impulsive Buying Behavior: The Role of Self-control as Moderation in E-Commerce Platforms

অনুরূপ উপাদানগুলি

• The Influence of AI Customer Service, Sales Promotion and FOMO on Increasing Impulse Buying in Social Commerce.AI Customer Service can help analyze consumer data to understand preferences, behavior, and purchase history, providing more personalized and engaging interactions to increase customer satisfaction and trust. Sales promotions can increase sales or encourage customers to try products or services, attract new customers, and motivate sales teams. Generation Z tends to make purchasing decisions quickly and emotionally, without considering needs or consequences. They are prone to Fear of Missing Out (FoMO), which drives them to make impulsive purchases to keep up with the latest trends and not be left behind.
  অনুযায়ী: Harijanto Pangestu (21249287)
  প্রকাশিত: (2025)
• Social Media Marketing and Brand Loyalty in Online Travel Agent Platforms: A Satisfaction-Based Approach
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• <b>INTERACTION OF FINANCIAL LITERACY IN IMPULSIVE BUYING BEHAVIOR THEORY</b>
  অনুযায়ী: Mavara Siddiqui (22587217)
  প্রকাশিত: (2025)
• Supplementary information files for "Associations among the Premier League’s social media marketing activities, consumer relationship quality, and consumers’ word-of-mouth intention in the chinese market"
  অনুযায়ী: Bingxu Chen (3747073)
  প্রকাশিত: (2025)
• Appendix "Click, Buy, Repeat: Understanding the Success of B2C E-Commerce Platforms"
  অনুযায়ী: Björn Asdecker (8957115)
  প্রকাশিত: (2025)