Data Sheet 1_Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages.docx
<p>The application of neurophysiological techniques in marketing and consumer research has seen substantial growth in recent years. This review provides a comprehensive overview of how neuroscience has been integrated into consumer behavior research commonly referred to as “neuromarketing.” Wh...
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| مؤلفون آخرون: | , |
| منشور في: |
2025
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إضافة وسم
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