Table_1_RETRACTED: Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment.DOCX

Table_1_RETRACTED: Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment.DOCX

<p>The aim of this study is to investigate the drivers of brand extension attributes and its impact on intention to purchase brand extensions mediated by emotional consumer-brand relationship (ECBR). Data was collected from Chinese university students with the help of questionnaire. Structure...

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Bibliographic Details
Main Author: Weijun Bian (13104000) (author)
Other Authors: Gong Yan (13104003) (author)
Published: 2025
Subjects:
Applied Psychology
Clinical Psychology
Developmental and Educational Psychology
Neuroscience and Physiological Psychology
Organizational Behavioral Psychology
Personality, Social and Criminal Psychology
Gender Psychology
Health, Clinical and Counselling Psychology
Industrial and Organisational Psychology
Psychology not elsewhere classified
Psychology and Cognitive Sciences not elsewhere classified
brand extension
brand attribute
luxury brand
commitment
emotional consumer-brand relationship
purchase intention
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