Table_1_How technical and situational cues affect impulse buying behavior in social commerce? Evidence from bored consumers.DOCX

Introduction<p>With the rise of social media and web technologies, users are increasingly spending time on browsing and purchasing on social commerce, particularly during idle moments of casual scrolling. Social commerce applications with sophisticated social features and security measures may...

Full description

Saved in:
Bibliographic Details
Main Author: Yuhan Xue (3954053) (author)
Other Authors: Taiwen Feng (19785951) (author), Chong Wu (130393) (author)
Published: 2024
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!