Predictive accuracy and predictiv.

Predictive accuracy and predictiv.

<div><p>Amid the digital and mobile internet boom, Live Stream Sales has emerged as a transformative, contactless commerce model reshaping consumer behavior. This study examines how diverse user experiences influence Sense of Virtual Community, Satisfaction, and Purchase Intention. The r...

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Bibliographic Details
Main Author: Yu-Liang Feng (693647) (author)
Other Authors: Ya-Qin You (22772666) (author), Shing-Sheng Guan (22772669) (author), Zhen-Ning Yuan (22772672) (author), Xiao-Yue Chen (3506900) (author)
Published: 2025
Subjects:
Sociology
Science Policy
Biological Sciences not elsewhere classified
xlink "> amid
provide practical guidance
mobile internet boom
enhancing consumer engagement
live stream sales
driving purchase intention
user purchase intention
purchase intention
user experience
live commerce
virtual community
study examines
results indicate
key mediators
findings deepen
experience marketing
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