PLS-SEM Results (Structural Model).

<div><p>In today’s digital landscape, visual content plays a crucial role in shaping consumer behavior. This study explores how visual electronic word-of-mouth (eWOM) on social media influences online purchase intention, applying the Stimulus-Organism-Response (SOR) framework. Using Part...

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Bibliographic Details
Main Author:	Chi Thanh Bui (21696610) (author)
Other Authors:	Thi Thuy An Ngo (19787086) (author), Huynh Khanh Long Chau (21696613) (author), Nguyen Phuc Nguyen Tran (21696616) (author)
Published:	2025
Subjects:	Sociology Science Policy today &# 8217 visual electronic word provides valuable insights visual content plays internalize visual content shaping consumer behavior consumers &# 8217 information adoption emerges facilitate information adoption drive purchase intentions purchase intentions insights highlight directly drive consumer perceptions buying behavior visual ewom xlink "> visually appealing study explores study examines study enhances solely based social media research based online purchasing marketers aiming key mediator findings reveal digital landscape crucial role analyze data also credible active engagement
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PLS-SEM Results (Structural Model).

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