Mediation analysis results.

<div><p>Numerous Chinese Time-Honored Brands are facing decline due to their limited ability to adapt to rapidly changing environments. This study identifies the core barrier as a lack of focus on developing Sustainable Marketing Capability (SMC) within the firms that own these brands. W...

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Bibliographic Details
Main Author:	Xiangyu Li (1475548) (author)
Other Authors:	Danaikrit Inthurit (21608762) (author), MaoChun Wu (21608765) (author), Linjun Qiu (21608768) (author)
Published:	2025
Subjects:	Medicine Pharmacology Biotechnology Sociology Science Policy Infectious Diseases Virology Biological Sciences not elsewhere classified rapidly changing environments offers practical insights heritage enterprises seeking facing decline due exploitation &# 8212 47 heritage enterprises sustainable marketing capability general marketing capabilities significantly enhances smc ambidextrous marketing survey data southwest china selected employees prior research policy conditions maintaining competitiveness limited attention limited ability findings reveal core barrier chinese time china time achieving long
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Mediation analysis results.

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