The sequences of events for the SL strategy.

The sequences of events for the SL strategy.

<div><p>This study examines the pricing policies and the dual-channel strategies in a two-tier supply chain where a manufacturer distributes products through a retailer and considers the opening of a traditional direct online channel or a live-streaming sales channel The manufacturer has...

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Bibliographic Details
Main Author: Yue Yu (260119) (author)
Other Authors: Songshi Shao (20529226) (author), Mingli Yuan (8600637) (author), Minghe Sun (6368336) (author)
Published: 2025
Subjects:
Neuroscience
Biotechnology
Sociology
Science Policy
Physical Sciences not elsewhere classified
tier supply chain
three sales modes
stackelberg game wherein
profit optimization models
good sales skills
first mover advantage
facing mild competition
facing fierce competition
different decision sequences
streaming sales effort
retail prices simultaneously
streaming sales channel
streaming sale channel
optimal pricing decisions
manufacturer distributes products
retail price
pricing policies
optimal solutions
channel strategies
streaming dual
dual channel
xlink ">
traditional online
study examines
results suggest
manufacturer decides
closed forms
backward induction
analyzed among
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