Graphs of SHAP value by key predictors of media.

<div><p>The objective of this study is to identify the characteristics of users of AI speakers and predict potential consumers, with the aim of supporting effective advertising and marketing strategies in the fast-evolving media technology landscape. To do so, our analysis employs decisi...

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Main Author:	Yunwoo Choi (20448432) (author)
Other Authors:	Changjun Lee (2219410) (author)
Published:	2024
Subjects:	Science Policy Biological Sciences not elsewhere classified Information Systems not elsewhere classified varied programming content support vector machines social networking platforms providing valuable insights machine learning models machine learning insights higher internet usage distinct lifestyle patterns artificial neural networks 60 &# 8211 ai speaker user predict potential consumers likely future users supporting effective advertising final xgboost model effective advertising model reveals ai speakers advertising corporation xlink "> random forests pioneering effort marketing strategies leisure activities korea broadcasting creating focused better understanding best among 922 ). 5g technology 2019 media
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Graphs of SHAP value by key predictors of media.

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