AI-Augmented Digital Marketing: Case Study of Customer Acquisition Strategy and Workforce Implications in a Romanian SM

<p dir="ltr">This paper presents a case study of <i>Oh!Salad</i>, a Romanian SME in the healthy food sector, and its digital marketing strategy aimed at attracting new customers. In addition to examining traditional tools such as social media, influencer campaigns, and CR...

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Главный автор: Andreea Lavinia Selaru (21688886) (author)
Опубликовано: 2025
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