Gambling on a Sale: Gift-enterprise Bookselling and Communities of Print in 1850s America
This article explores the phenomenon of the gift enterprise bookstore in the mid-nineteenth-century United States. An early form of premium marketing, the gift-book enterprise promised to reward each book purchase with a surprise ‘gift’, ranging from pencils to dress patterns to cutlery to jewellery...
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| Format: | article |
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2022
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| Online Access: | https://hdl.handle.net/11073/33521 |
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