Nurturing Sustainability: Infuential Factors in Shaping Gen Z Behavior and Satisfaction in the UAE

This study examines the factors shaping sustainable consumer behavior and satisfaction among Generation Z in the UAE, addressing a notable gap in the literature where limited empirical research has explored how sustainability-related stimuli on social media translate into actual behavior and subsequ...

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Bibliographic Details
Main Author: Baber, Hasnan (author)
Format: article
Published: 2026
Subjects:
Online Access:https://hdl.handle.net/11073/33256
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