Consumer Behaviour and Digital Health Innovation: The Case of AI Symptom Checkers

A Master of Business Administration (MBA) by Sara Almaazmi entitled, “Consumer Behaviour and Digital Health Innovation: The Case of AI Symptom Checkers”, submitted in November 2025. Thesis advisor is Dr. Aaron Gazley. Soft copy is available (Thesis, Approval Signatures, Completion Certificate, and A...

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Bibliographic Details
Main Author: Almaazmi, Sara (author)
Format: doctoralThesis
Published: 2025
Subjects:
Online Access:https://hdl.handle.net/11073/33257
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