Influence of Firm-Actor Integration on Value Co-creation within Base of Pyramid Market Ecosystems
Academic and practitioner interest in the very low-income or Base of Pyramid (BOP) markets has been on the rise for the past two decades, resulting in considerable insights into the challenges and opportunities involved in introducing market-based solutions to alleviate poverty among the poorest of...
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2023
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| Online Access: | https://bspace.buid.ac.ae/handle/1234/2489 |
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